#PRISM ESSENTIAL CHANNEL LIST HOW TO#

This dialog can be charted into a targeted social map that’s unique to your brand. Doing so, will help you identify exactly where relevant discussions are taking place, as well as their scale and frequency.

#PRISM ESSENTIAL CHANNEL LIST HOW TO#

This visual map is the ideal complement to The Essential Guide to Social Media and the Social Media Manifesto, which will help you better understand how to listen and in turn, participate transparently, sincerely, and effectively.Īs conversations are increasingly distributed, everything begins with listening and observing.

Conversations are taking place with or without you and this map will help you visualize the potential extent and pervasiveness of the online conversations that can impact and influence your business and brand.Īs a communications or service professional, you’ll find yourself at the center of the prism – whether you’re observing, listening or participating. If a conversation takes place online and you’re not there to hear or see it, did it actually happen? The conversation map is a living, breathing representation of Social Media and will evolve as services and conversation channels emerge, fuse, and dissipate. It’s our contribution to a new era of media education and literacy. The Conversation Prism is free to use and share. Over the last month, I worked with Jesse Thomas of JESS3, to create a new graphic that helps chart online conversations between the people that populate communities as well as the networks that connect the Social Web.

If you work in marketing, public relations, advertising, customer service, product development, or any discipline that’s motivated, shaped, and directed by customers, peers, stakeholders and influencers, monitoring and in some cases, participating in online conversations is critical in competing for the future. Last year, Robert Scoble and Darren Barefoot debuted the Social Media Starfish to visualize and document the rapidly evolving landscape for social tools, services, and networks.

Prism essential channel list